Both sexes wore clothes decorated with the Union Jack or Pop Art designs. Dessert boots or Beatle boots were popular with both sexes.
What were the social changes that influenced this movement? You have a group of young people who came of age well after WWII. They grew up in a world with a strong middle class. Mod culture was influenced by music, notably R&B and blues. The sappy pop music produced for white teens in the ‘50s was rejected. Mod youngsters would often hang out at coffee houses, enjoying the music and meeting other Mods.
Of note, more young women were working albeit often at low paying jobs. If you were a young woman out and about you would want to mark your place in the world and what better way to do it than clothes? When you reject your mother’s clothes, you reject your mother’s values (you think). You are defining the world and your place in it for yourself.
Colorforms Dawn Dolls