The Mod Era
The Mod Era began in England the early 196os and rapidly spread to youths around the world. It is believed to be the successor to the Beatniks, Mod being short for Modernists, a term the Beatniks used. Mod culture unlike the co-existent Hippie culture embraced consumerism.
In Mod culture clothing was very important. If you think about the early Beatles in their well-tailored tight-pantsed suits, you see what the boys were wearing. Male Mods wore tailor made suits, thin ties, and button-down collar shirts.